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Adam Neate vs Art of the State 

'Just looking'

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Selfridges has reinvented itself as the epitome of cutting edge cool. It's now a far cry from it's old 'Grace Brothers' image. They like to showcase what they consider to be the most hip artists and use the kudos it all brings to make everybody connected that little bit more richer. I wondered how far Adam would get distributing free art in a place where you can probably pay six figure sums if you had the cash. So I put the picture up in Selfridges window display and watched people check it out. If I'd thought about it in advance I should have added a ridiculous price tag but then that would have ruined my plan for the visit to Tate Modern.