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Shepard FaireyGALLERY SHOW Obey (Shepard Fairey) has his first solo exhibition in London at stolenspace (Old Truman Brewery, 91 Brick Lane) from the 2nd to the 18th November 2007. STREET WORK Paste ups from across London in advance of the show opening. INTERVIEW Shepard interviewed before the opening of the show All photographs copyright artofthestate 2007 |
SHEPARD FAIREY - Interviewed prior to the NineteenEightyfouria show in London, November 2007 contd. Shepard
first started out on his Obey campaign in 1989
and his enthusiasm remains unchallenged. How does he stay so focused?
“I still enjoy it. The thing to me is no matter how familiar my
work becomes to a certain group of people there’s always going to be
other people that have never seen it before. The way I think I can make a
difference is by capturing their attention, having them find out what
I’m about. Even if they’ve never thought outside the box they go and
Google it and it opens up a whole new world to them. So rather than just
reinforcing the enthusiasm of the fans that are already in the ‘club’
which I think a lot of artists do once they get to a certain point I’m
always striving to impact the people who most need to be impacted – the
ones who kind of sleepwalk through life. Yeah, I still enjoy it, the
adrenalin rush! Some people want to climb mountains and that’s their
challenge. I just want to find spots and get them. Search and destroy,
ha,ha!”
Zapatista Woman, Clerkenwell Road - Shepard Fairey So what’s next for the Obey Giant? “I have another show in LA, it’s basically the same body of work – not the exact same pieces but a lot of the same images. That’s only one month after I get back from London and then I’m taking a break for a whole year just to work on new work. I’ll still be releasing posters on my website but in terms of a fine art show that’s just going to be LA for now.
Shepard Fairey on the decks at the preview party for Nineteeneightyfouria
With special thanks to Dan from ObeyGiant.com and Simon and Gordon from Obeyclothing.co.uk
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